Experience

Sales Manager Croatia

Nestle S.A.

Public Company; 10,001+ employees; NESN; Food & Beverages industry

January 2014Present (4 months) Croatia

+ Management of the national sales team
+ Develop a sales strategy to achieve organizational sales goals and revenues
+ Executing and tracking agreed sales plans and activities with KA
+ Full control and evaluation of local trade budget in order to increase its efficiency / profitability
+ Conduct market research and competitor and customer analysis
+ Active involvement in developing Marketing strategy for Nestle Professional Brands in cooperation with Brand Managers

Key Account Manager

X-Plorer Croatia

Privately Held; 11-50 employees; Sporting Goods industry

July 2013January 2014 (7 months) Croatia

+ Management of the largest Retail buyers (Konzum, Mercator, Plodine, Kaufland, NTL)
+ Creation of annual business plans and budgets for the aforementioned buyers
+ Assortment extension for each product category
+ Negotiation and implementation of activities for every buyer
+ Defining specific targets and goals and monitoring implementation of the same

Regional Sales Manager

Carlsberg Croatia d.o.o.

Public Company; 10,001+ employees; Food & Beverages industry

March 2007June 2012 (5 years 4 months) Croatia

+ Determining business strategy in the market in order to increase availability, profitability, appearance and acceptability of Carlsberg Croatia products
+ Creation of annual business plans and budgets which I am responsible for
+ Daily monitoring and directing the work of Area sales managers, Key account managers and Sales representatives in order to achieve the set goals
+ Responsible and conscious management of financial and other material resources
+ Planning and monitoring costs for the market and sales areas
+ Authorization of activities, promotions and advertising material proposed by Brands & Trade marketing
+ Project management, including work and involvement in the same

Area Sales Manager

Carlsberg Croatia d.o.o.

Public Company; 10,001+ employees; Food & Beverages industry

June 2005February 2007 (1 year 9 months) Zagreb

+ Determining sales and distribution routes for each Sales representative and Sales promoter
+ Participating in creation, preparation and control of plans for daily, weekly and monthly visits as well as planning and determining goals for the sales personnel
+ Participating in planning and developing budgets and business plans
+ Monitoring and evaluating the sales personnel on the field
+ Participating in and controlling report writing and controlling debt collection
+ Monitoring of direct and indirect distribution
+ Signing business cooperation contracts with key buyers (exclusive and semi-exclusive)
+ Assigning and controlling the use of promotional material

Sales Representative

Panonska pivovara d.o.o.

Public Company; 10,001+ employees; Food & Beverages industry

November 2002May 2005 (2 years 7 months) Zagreb

+ Preparation and planning of sales visits to buyers according to determined routes
+ Participation in creation and development of sales plans for buyers in retail zones
+ Preparation and achievement of goals and objectives for each round of sales
+ Expansion of the distribution, i.e. the market presence of Carlsberg Croatia brands
+ Successfully acquiring orders from direct buyers
+ High quality merchandising
+ Preparing and implementing activities at each POS
+ Debt collection from the buyers of Carlsberg Croatia and caring about the company's means and resources

Sales Development

Colgate Palmolive - Mondicom d.d.

Public Company; 10,001+ employees; CL; Consumer Goods industry

August 2000October 2002 (2 years 3 months) Zagreb

Sales Representative for Key Account

Colgate Palmolive - Mondicom d.d.

Public Company; 10,001+ employees; CL; Consumer Goods industry

November 1998November 1999 (1 year 1 month) Zagreb